Blog
Every product we build is similarly a ‘system of systems’. Our role as designers is to set up the conditions for these systems to perform to their full potential in order to create the best possible experience for the customer.
What started off as a piece in ‘A List Apart’, evolved into a movement that kickstarted a mobile first approach in designing for websites.
Persona of a radiologist created while designing Augnito, an AI-based medical transcription tool What value do we bring to our clients, as designers? This is a question that I am constantly asked, and one that I have thought about long and hard. Most often, we find ourselves building complex products...
How being cognizant of Survivorship Bias can help you uncover the whole story.
One man named Alphonse Chapanis.
There was only one problem. Pilots just could not seem to stick the landing.
Asking the right questions when it comes to low and high fidelity prototyping.
Few stop to think about the meaning behind a key that is so essential to the daily functioning of any Mac.