A group of Indian sugar cane farmers
Sugarcane & Systems Thinking
Every product we build is similarly a ‘system of systems’. Our role as designers is to set up the conditions for these systems to perform to their full potential in order to create the best possible experience for the customer.
Hidden in 'Plane' Sight
How being cognizant of Survivorship Bias can help you uncover the whole story.
What do Pilots, Bell Labs, the Cold War and Psychology all have in common?
One man named Alphonse Chapanis.
The Flying Fortress’ Fatal Flaw
There was only one problem. Pilots just could not seem to stick the landing.
How a Swedish Road Sign Inspired the MacBook Command Key
Few stop to think about the meaning behind a key that is so essential to the daily functioning of any Mac.