Category: UX RESEARCH

Blast furnace
A walk in steel toe boots
Designers often talk about “walking in the customer or users’ shoes” and the importance of “understanding context”. Why is it so important to see and feel the environment when designing vs. referring to prepared research, thinking and analysing? Some things cannot be replicated while sitting at a computer,...
GBL-personas
Challenges in Utilising User Personas
‘Mo Personas, ‘Mo Problems
3
User Personas: The Gateway to an Exceptional User Experience
New User Persona, who dis?
2
Prototyping: How, What, Who
Asking the right questions when it comes to low and high fidelity prototyping.