Author: BRND Studio

Designers often talk about “walking in the customer or users’ shoes” and the importance of “understanding context”. Why is it so important to see and feel the environment when designing vs. referring to prepared research, thinking and analysing? Some things cannot be replicated while sitting at a computer,...

UX DESIGN

KisanKred: Empowering farmers, one acre at a time

A platform that matches farmers with land and credit, while promoting sustainable agriculture.

CONNECTING DOTS

Sugarcane & Systems Thinking

Every product we build is similarly a ‘system of systems’. Our role as designers is to set up the conditions for these systems to perform to their full potential in order to create the best possible experience for the customer.

UX DESIGN

What is the value of design?

Persona of a radiologist created while designing Augnito, an AI-based medical transcription tool What value do we bring to our clients, as designers? This is a question that I am constantly asked, and one that I have thought about long and hard. Most often, we find ourselves building complex products...