Author: BRND Studio

Creating an engaging Application experience to reduce drop offs

Designers often talk about “walking in the customer or users’ shoes” and the importance of “understanding context”. Why is it so important to see and feel the environment when designing vs. referring to prepared research, thinking and analysing? Some things cannot be replicated while sitting at a computer,...

A platform that matches farmers with land and credit, while promoting sustainable agriculture.

Every product we build is similarly a ‘system of systems’. Our role as designers is to set up the conditions for these systems to perform to their full potential in order to create the best possible experience for the customer.

Persona of a radiologist created while designing Augnito, an AI-based medical transcription tool What value do we bring to our clients, as designers? This is a question that I am constantly asked, and one that I have thought about long and hard.  Most often, we find ourselves building complex products...

E-commerce app to promote sustainable agriculture among sugarcane farmers

How being cognizant of Survivorship Bias can help you uncover the whole story.

Sr. Design Researcher​

Head of Research & Human Factors​

As a UX Designer you will do: ​Execute the end to end product development process: Collaborate with clients to create design requirements Synthesise research into actionable insights and define problem statements Use ideation methodologies to reach design concepts Design intuitive user stories and flow...